Claes Rössel - about family business

What is the most important thing you have learned from previous generations?
– Dad Sven instilled the importance of selling, selling, selling. Of course, it is still central, even though the way of selling has changed over time. Grandpa Gunnard was careful to explain how important it was to be independent of banks. "He who is in debt is not free", was one of his mantras. 

What are National's success factors?
 – I think both employees and customers like the family-like and non-prestige atmosphere with us.
– Our customers appreciate our flexibility and our effort to always want to offer excellent service. 

What are the biggest differences between National's generational changes?
– We have expanded geographically, grown in size and broadened our market quite significantly since the start.
– We are 3 brothers who share ownership responsibility today, which means that we can support each other in a different way than previous generations.